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Don't Design Like An Amateur
Common Spelling Errors
Proofreading
Printing
Computer Tips
Your Corporate Identity
Write Better Ads
Say Thanks !

Free up space on your hard drive, make back-ups of your files, and provide easy access to files while you are out of the office, or by others on the new internet disk storage services. Try x:drive or driveway...both are free! 

The other service we've been using a lot lately is AskMe.com. People sign up as experts (great networking idea!) and answer questions for free on topics ranging from computers to travel to health. Some of the experts are professionals, others are just people well-versed in their subject. So if you are looking for an answer, or want to provide answers to others in your area of expertise, this is an excellent way to do it!

Attachments: Our policy is not to open any email attachments that we are not expecting. We also let our clients know when we are attaching a document to email. Viruses usually come from opening the attachment, so make sure your email program does not AUTOMATICALLY open attachments. Check your preferences in your program. Do not open any attachment to email from an unknown source. Only open attachments that you are expecting. Even attachments from friends can contain (unknowingly) viruses that can wreak havoc on your computer.

Great Article On Basic PC Maintenance

This week I learned a hard lesson about backing up my files. I know I should do it, but "preventative maintenance" can get pushed aside when we get busy!     

I came very close to losing my hard drive. The contents of my D drive (where the majority of my files are stored) were simply GONE. While I had a lot of things saved onto zip disks, I had been remiss in backing up my many family photos, mp3 songs, favorite places and graphics. Of course I was on a deadline and was faced with starting the project from scratch! 

The tech I called was about to REFORMAT my drive when he realized that Windows had somehow decided to rename my drives! A: had become C:, C: had become D: etc. So, while the files were there, windows could not find them. Fortunately, a simple renaming of the drives fixed the problem. Whew!

A lot of colleagues lost files when the I LOVE YOU Virus, and spent hours trying to recreate their work.

Needless to say, I got lucky and proceeded to back up everything onto cd-roms. Now, I will back up all work-in-progress DAILY, just to be on the safe side!  'Nuff Said!

Have You Backed Up Your Important Files Recently?


Common Desktop Publishing Mistakes

Trying to design some projects yourself? Keep these tips in mind to present a professional image, avoiding a home-made appearance to your work.  

When designing newsletters, flyers, reports & other business materials for yourself, be aware of the following common mistakes that will make your project look unprofessional. Avoid these pitfalls:

DON'T ALWAYS USE UPPERCASE FOR HEADINGS. There are other ways to set it off from the body such as small caps, bold, etc. Uppercase letters are more difficult to read, so never use them in large blocks of text. 

Don't underline a CAPPED HEADING!


Be careful wrapping text around photos. It can cause awkward word spacing, forcing the reader to change their reading rhythm. Use this feature sparingly.

Don't
use too many fonts. Just because you have them, doesn't mean you should use them all!

Same goes for clipart. Don't get carried away! Ask yourself: is the graphic necessary?

Underlining. This was necessary in the days before BOLD and italic. Don't do it when you are using a computer!

Paragraph spacing: You should either indent OR skip a line to signal a new paragraph. Doing both is redundant.

Hint: Never use 2 spaces after a period! We were all taught this in high school, but the rule now is 1 space after a period.

Page numbers: Don't put them on the 1st page of a report. Start them on page 2.

Watch for orphan lines/words: Check your layout for words that appear on a line all alone or a sentence that moves to the next column which is now all alone. 

Also, look for unnatural page breaks: Try to adjust your page breaks to keep paragraphs, lists, etc. when possible. Sometimes just adjusting a word or two, or tweaking the line spacing will help.

Be careful to leave some white space: Don't think you need to fill up every square inch of your page with text and graphics. White space is very important and allows better emphasis on your important points. Take a look at your piece when you are done and start eliminating anything that is not absolutely necessary!

Keep your writing "tight". Go back and eliminate any words that are unnecessary, perhaps re-writing thoughts in simpler terms.

Watch out for "jargon". While it may impress others in your field, it can be confusing for other readers. Keep your writing as reader-friendly as possible. 

Check your spelling!
Learn your most often-made errors and watch for them! Here are the most commonly misspelled words, in order of the chance they will be misspelled!

occasion.. recommend.. occurred.. principal.. equipped.. accommodate.. disappoint.. possession.. privilege.. proceed.. inconvenience.. accept.. business.. necessary.. personal.. receive.. reference.. separate.. their.. whether.. questionnaire.. criticism.. description.. effect.. extension.. judgment.. quantity.. similar.. undoubtedly.. height.. immediately.. stationery.. foreign.. fourth.. government.. omitted.. weather.. personnel.. existence.. analysis.. across.. appearance.. loose.. pamphlet.. practical.. preferred.. unnecessary.. affect.. attendance.. incidentally.. apparent.. calendar.. professor.. strictly.. principle.. already.. coming.. its.. oblige.. opportunity.. original.. paid.. probably.. referring.. referred.. there.. too.. writing.. among.. arrangement.. practically.. convenient.. canceled.. really.. using.. beginning.. especially.. volume.. committee.. confident.. difference.. endeavor.. explanation.. except.. sincerely.. experience.. benefited.. conscientious.. eligible.. acquaintance.. controversy.. exceed.. laboratory.. omission.. procedure.. acknowledgment.. Wednesday.. guarantee.. February.. schedule. 

Other Common errors: 
Text blocks cut off resulting in entire areas of missing text.
Missing end-punctuation
Printer margins cut off part of your page.
Misspelled names, phone numbers (not caught by spell check).
Wrong dates

Proofreading:
Have someone else proofread your work. Or leave it for a few hours before proofing it. We often don't find our own mistakes. 

More proofreading tips: read the piece backwards, use a ruler to read line by line and say each word out loud. This forces us to read what is printed, not what we think is printed!

Printing:
Use good paper! There is a wide variety of top-quality, inexpensive papers available. The touch & feel of your paper will say a lot about your work. Also, cheap paper can ruin your printer.

Make sure your printer is printing cleanly. If it is smudging and smearing, your work will look terrible. Sometimes cleaning the print heads (see your online manual) or replacing the ink cartridge will help. Some papers just don't work in certain printers. You may have to experiment. 

Invest in the best printer that you can afford...it will be worth it! 

We do not recommend using generic ink cartridges. Stick to the brand recommended by your printer manufacturer. They may not honor the warranty if you use an alternate ink brand, and you may experience leaking ink. Refilling ink cartridges can be a mess. We have tried it and do not recommend it.

Stationery
Invest in the best business cards and letterhead that you can afford. Business cards are one of the least expensive forms of advertising...give them out freely! Contact Island Desktop for tips on how to business cards and brochures that will bring you results!

General Computer Tips
Learn how to repair & defrag your hard drive. Do this regularly! (Start> Programs> Accessories>, System Tools)

Get to know your computer's control panel! Learn how to change your preferences, add desktop photos, etc.

Periodically clean out your temporary internet files - every single web address you have visited is here. 

Empty your recycle bin! But when in doubt, do NOT delete! 

NEVER DELETE ANYTHING WITH .DLL UNLESS YOU KNOW WHAT YOU ARE DOING!

Remove/reinstall programs periodically. Remember, deleting the folders in Windows Explorer/My Computer doesn't get everything. You should use the add/remove software feature from the control panel.

Back up your important files onto zip disks or tape.

Watch the number of fonts you have installed. Do we really need over 500 fonts on our hard drive? Many programs we install add new fonts. These can be a space hogs. Look under Windows/Fonts and delete or move (to a zip disk) fonts you don't need.

Handy scrolling tip: When reading longer Web pages, rather than using the mouse and scroll bar, you may find it easier to  use your up-arrow, down-arrow, PgUp, and PgDn keys.

Island Desktop provides computer training for clients in Coronado. Your office, or ours!


Write Better Ads
Add sale punch to describe your merchandise or sales offer - use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy.

100 Words That Sell:
Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain...Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. Discount.. Easily.. Endorsed.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Famous.. Fascinating.. Fortune.. Full.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. Huge.. Immediately.. Improved.. Informative.. Instructive.. Interesting.. Largest.. Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Professional.. Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable.. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simplified.. Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise..
Terrific.. Tested.. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful. 

Call-For-Action Phrases
Close your ad with an action-getting phrase. Give the reader something to write or do. Here are 70 suggestions for ways to get action. Study them. They will help you prepare your copy for better results:

Act now!.. Send your name.. All sent free to introduce.. Amazing literature.. Free.. Ask for free folder.. Bargain lists sent free.. Be first to qualify.. Booklet free!.. Catalog included free.. Complete details free.. Current list free.. Dealers write for prices.. Description sent free.. Details free!.. Dime brings details.. Everything supplied!.. Exciting details free.. Extra for promptness.. First lesson, 25 cents.. Folder free!.. For literature, write:.. Free booklet explains.. Free plans tell how.. Free selling kit.. Free wholesale plan.. Free with approvals.. Full particulars free.. Get facts that help.. Get started today!.. Get your copy now!.. Get yours wholesale.. Gifts with purchases.. Illustrated lists free.. Interesting details free.. Investigate today.. It's Free!.. Act Now!.. Literature free.. Mail material to:.. Money making facts free.. No obligation! Write!.. Offer limited!.. Send today.. Only 10 cents to introduce.. Order direct from:.. Order Now!.. Don't Delay!.. Particulars free.. Postcard brings details.. Request free literature.. Revealing booklet free.. Rush name for details.. Sales kit furnished.. Sample details free.. Samples sent on trial.. See before you buy.. Send for free details.. Send for it today.. Send no money.. Send post card today.. Send 15 cents for mailing.. Send today.. Send your want lists.. Stamp brings details.. Stamped envelope brings.. Test lesson free.. Unique sample offer.. Valuable details free.. Write for free booklet free.. Write us first!.. Yours for the asking.. 15 cent stamp for details.. $1 brings complete.. 32-page catalog free  

Say Thanks To Your Administrative Assistant

(By Janice Byer, Docutype)

Since 1952, the last full week of April (23-29, 2000) has been designated Administrative Professionals Week (formerly called Secretaries Week) by the International Association of Administrative Professionals (IAAP), with the 26th being the official Administrative Professionals Day. Traditionally, bosses use this time to show their appreciation to their assistants for all of their hard work throughout the year. To help bosses along (apart from giving the usual flowers and candy) we contacted several administrative assistants who were more than willing to give us some suggestion for bosses to show their appreciation. Each business relationship is different so you may want to talk to your assistant first, but here are some of the ideas that they came up with:
* Take her/him out for a nice, long lunch at a local fine restaurant
* Provide a morning at a local spa
* Give a gift certificate for a dinner for two or an evening at a hotel or resort.
* Arrange for the afternoon off to go shopping and throw in a little spending money
* Provide a long distance calling card
* Arrange for a housekeeper for the day
* Book & pay to have the car tuned up and spring cleaned
* Present a plaque for her/his years of valued work
* Provide a family pass to the movies and plenty of popcorn money
* Arrange to have her/his carpets cleaned or yard prepared for the coming season
* Arrange for groceries to be paid for and delivered
* Find out who is her/his favorite author and buy their latest book
* Offer a three hour lunch...better yet...THE DAY OFF!
* Outsource some of his/her work to an off-site administrative assistant 

Don't forget that this isn't the only time of year you should show your appreciation to your assistant. Ensure that you make them feel valued throughout the year. You'd be amazed at how far a 'thank you' or kind word can go.

Now, if you are an entrepreneur without an assistant, don't let this day go by without patting yourself on the back for handling all of the administrative tasks. Why not outsource some of your work to a Virtual Assistant (www.islanddesktop.com) and give yourself back some personal or revenue generating time?

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